Studies show that Americans spend nearly a quarter of their online time on social networks and blogs. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are. By using social media your marketing message will reach more people, improve your brand awareness and bring in customers.
Social media networks are just new advertising channels for your brand’s voice and content.
This is important to remember because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
Perhaps the most significant aspect of social media marketing is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.
Social media also helps improve your SEO (Search Engine Optimization.)
Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
Your competitors are already involved on social media, which means your potential customers are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started now—the field is open.
Social media management may be too time consuming for a small business.
Building and maintaining a social media presence for your business can be time consuming. Social networking is a form of advertising, and advertising takes a lot of time and consideration. You can share and tweet to increase your social presence, but your posts need to be engaging, smart and relevant, so that they integrate business and consumer needs.
With any social media campaign, content is king. Although it may only seem like a quick 140-character tweet or a short Facebook update, it takes time to produce quality content. If you’re a small business or a start up, you don’t have the time to manage your social media activities, yet you want an active presence, it might be time to consider outsourcing.
Social media management can be outsourced
Given the time and effort involved in setting up, establishing and maintaining a social media identity, it may well be cost effective to outsource. Suzi's Promoplans will work with you to develop a social media strategy; set up/design your pages and identities on multiple social media networks including blogs; and manage posting content.
By outsourcing your social media to Suzi's Promoplans, you’re making sure that your messages are going out, you’re gaining followers and answering questions. All without you needing to invest your time or knowledge into knowing how the networks operate. Multiple levels of service are available.
Contact Suzi's Promoplans for a consultation and quote.
